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Lenten Ideas: Ketchup

Our supermarket had this helpful suggestion for its Catholic shoppers:

So now... Is the supermarket recommending giving up ketchup for Lent? That's .... eminently bad salesmanship, but laudable ... something. Adherence to the faith? (The founders of this supermarket do happen to be Catholic.)

Or is the supermarket recommending buying the ketchup for Lent, and if so... why?

"You've given up coffee/alcohol/chocolate/desserts ... have some ketchup"?

Or is eating ketchup a penance of some sort? Ketchup does look like blood, so maybe it's to remind you of the suffering of others?

Or maybe the floor manager said, "We have seventeen of these 'Lenten ideas' signs, and we've already put some in the seafood department**, so you three, get to work putting them up elsewhere," and the employees just stuck them any old where.

**Fish as an abstemious food for Lent is hilarious, since fish, by and large, is more expensive and deluxe than most meat these days.


( 45 comments — Leave a comment )
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Feb. 22nd, 2016 01:22 am (UTC)
I think they're suggesting putting ketchup on fish or maybe fries.

Edited at 2016-02-22 01:23 am (UTC)
Feb. 22nd, 2016 01:36 am (UTC)
Yeah, that's the most likely explanation. If I find the signs above the lemons (since lemons also go on fish), I'll have pretty much confirmed that hypothesis.
Feb. 22nd, 2016 01:31 am (UTC)

*draws an enormous blank on this one*
Feb. 22nd, 2016 01:35 am (UTC)
I honestly think it has to be the last thing. They put up signs for Passover foods, which makes sense, because there are specific foods associated with Passover. But Lent? It's a time for simplicity of diet, so, I mean, I suppose they could put signs over, like, plain bread, potatoes, rice... maybe dried beans... ? ... millet?
(no subject) - yamamanama - Feb. 22nd, 2016 01:45 am (UTC) - Expand
(no subject) - asakiyume - Feb. 22nd, 2016 01:47 am (UTC) - Expand
(no subject) - yamamanama - Feb. 22nd, 2016 01:52 am (UTC) - Expand
Feb. 22nd, 2016 01:37 am (UTC)
I just had a spontaneous memory of doing a scene from Jesus Christ Superstar at summer camp when I was a kid; it was the scene where all the sick & wounded go to Jesus to be healed, and we used ketchup for blood. I don't think that's what the store meant, though. ;)
Feb. 22nd, 2016 01:39 am (UTC)
And yet, it's a Good Lenten Idea! Or in this case, Memory!
Feb. 22nd, 2016 01:47 am (UTC)
Complementing fish sticks
Feb. 22nd, 2016 01:47 am (UTC)
That makes the most sense!
Feb. 22nd, 2016 01:48 am (UTC)
I have no theories as to the whys and wherefores of the situation, but this entry made me giggle.
Feb. 22nd, 2016 03:31 am (UTC)
Seeing the sign made *me* giggle!
Feb. 22nd, 2016 02:46 am (UTC)
Highly theological suggestion #1
For Christians who hold atonement theologies: Yes, Jesus died for your sins, and you don't want him to have had to do that, do you? Offer this ketchup in his place! Use of ketchup may hasten the Day of the Lord!

Edited at 2016-02-22 02:48 am (UTC)
Feb. 22nd, 2016 03:32 am (UTC)
Re: Highly theological suggestion #1
LOL!! Little did we know that it only took ketchup to hasten the second coming!
Feb. 22nd, 2016 02:47 am (UTC)
Highly theological suggestion #2
For memorialist Christians: "Indeed, under the law almost everything is purified with blood, and without the shedding of blood there is no forgiveness of sins." - Hebrews 9:22

But as Hebrews goes on to remind us, Jesus's blood purified us once for all-- not more of this constant whittling away at sheep and goats.

But in remembering Jesus's passion, he and we are well served when we anoint with ketchup. Particularly suitable for Good Friday service or tenebrae. Exunt, drenched in ketchup. Do not wipe until you are outside.

Edited at 2016-02-22 02:48 am (UTC)
Feb. 22nd, 2016 03:33 am (UTC)
Re: Highly theological suggestion #2
This made me giggle as much as the original Lenten Ideas sign.
Feb. 22nd, 2016 02:48 am (UTC)
Highly theological suggestion #3
For atheists: Honestly, don't you wish something would take away your sins? Try ketchup,

Edited at 2016-02-22 02:48 am (UTC)
Feb. 22nd, 2016 03:38 am (UTC)
Re: Highly theological suggestion #3
Hee, I was riffing with the ninja girl about the Prairie Home Companion's paeans to ketchup, which "has natural mellowing agents." Each show, they have a ketchup skit which ends with someone recommending that someone else make things better with ketchup. Taking away sins with ketchup? Sounds good! (The skit always ends with "Ketchup: for the good times," leading the ninja girl to say, "So Lent = The good times?)
Feb. 22nd, 2016 02:52 am (UTC)
(BTW, you know that the Friday-not-quadruped fast was instituted to support fishmongers, right?)
Feb. 22nd, 2016 03:38 am (UTC)
I didn't! I thought it was because it was a frugal meal, back in the day.
(no subject) - nipernaadiagain - Feb. 22nd, 2016 04:47 am (UTC) - Expand
(no subject) - amaebi - Feb. 22nd, 2016 05:04 am (UTC) - Expand
(no subject) - asakiyume - Feb. 22nd, 2016 05:10 am (UTC) - Expand
(no subject) - nipernaadiagain - Feb. 22nd, 2016 07:46 am (UTC) - Expand
Feb. 22nd, 2016 03:20 am (UTC)
Could be worse. Could be a "Delicious for Chanukah" sign on ham.

Yeah, you read that right. Ham. Multiple types of ham, even.

Feb. 22nd, 2016 03:30 am (UTC)
wowwwww.... that takes the cake. Talk about insulting.
Feb. 22nd, 2016 03:50 am (UTC)
Or is the supermarket recommending buying the ketchup for Lent, and if so... why?

My mother, looking over my shoulder as I reached this page, wanted to know what Lent has to do with ketchup. It is the eternal question.
Feb. 22nd, 2016 03:51 am (UTC)
Long have the theologians pondered it.
(no subject) - sovay - Feb. 22nd, 2016 05:24 am (UTC) - Expand
(no subject) - thewronghands - Feb. 23rd, 2016 06:57 am (UTC) - Expand
(no subject) - asakiyume - Feb. 23rd, 2016 10:30 pm (UTC) - Expand
Feb. 22nd, 2016 04:12 am (UTC)
That is a real head-scratcher!
Feb. 22nd, 2016 05:11 am (UTC)
Right? Ketchup isn't the first thing that springs to mind when one thinks of Lent. Jesus, 40 days in the desert with ... ketchup.
Feb. 22nd, 2016 06:36 am (UTC)
I turned to my friend Mr. Google, and found an extraordinary number (meaning that there was even one) of people who have written about giving up ketchup for Lent.
Feb. 22nd, 2016 05:27 pm (UTC)
Who knew that it was such a valued item!
Desmond Coutinho
Feb. 22nd, 2016 11:12 am (UTC)
computer crashed tried leaving message here but i think it went to spam. got a new email but I don't think it likes it if i leave it here. So Sharmila has been detained since 23 January 2016 illegally. Can't get anyone to really get worked up about that. I've sent one letter to the judge in Delhi and instructed a local solicitor here to write him and the CM of Delhi. Because no one will care in Manipur and he is an officer of the court. I was told it was very unlikely anything would be done. But I think it's a bit rum when the judges team up with the police and can no longer be bothered to abide by the law. Anyway thought i'd let you know
Feb. 22nd, 2016 11:37 am (UTC)
Des it's great to hear from you! I just got your postcard on Saturday. I'll send you more news by email, if your old email works. If it doesn't, let me know where/how to be in touch with you privately electronically.
(no subject) - Desmond Coutinho - Feb. 29th, 2016 11:01 am (UTC) - Expand
Feb. 22nd, 2016 05:01 pm (UTC)
I am very tempted to move some of those signs around and play Devil (well, Tempter’s) advocate. Putting some by a nice display of expensive Cadbury chocolate, or by the Newman’s Own Lemonade.
Feb. 22nd, 2016 05:27 pm (UTC)
That would be *excellent*
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